Are these names?

EX119, EX128, Lumia 800,820,710,700,900,920, Curve 9360,9250,8860etc. Are these names? Really? Till i knew every new phone came with a new name, exciting names. But it seems like the creative heads of these hot shot tech firms are out of names, or at least it is safe to assume so. 100 is succeeded by 120, which is further succeed by 200. Or rather play the safe game, take one big bang phone, and then its extensions for next 3 years, S, S2, S3 or add a new feature and then the same to its name. Razr, Razr maxx, Razr HD, Razr M and so on.... is the tech dictionary exhausted of all names? Or is it such a difficult task to spend a fortnight on a name?? Infuse, galaxy, charm, nexus and what not. The history bleeds colorful names, and the future will witness only dreaded numerical extensions! Why blame all when you can hit the king, Nokia; no offence but your 6600, 7620 were never liked by my memory, and my STM detested its mere mention. Not leaving the runner's up behind, there is Blackberry. Where the bolds get a bit of an escape as it goes only till 4, the curve sucks every inch of grey matter present as you fruitlessly try to remember your favorite. Give them names people! They might just be the next miracle of the year, and you certainly don't want them to be known only as an extension! And about problems with the creative heads, Creative Summer Camps! anyone?